Both Barron’s and Mariner Wealth Advisors Place High Emphasis on Client Retention Rates

August 15, 2019

Managing director, Jana Shoulders, who has been ranked on the Barron’s Top 100 Women Advisors list the last two years, discusses how client retention rates play into not only the Barron’s ranking, but also our client first philosophy.

Barron’s – Top 1200 Financial Advisors by State – Jana Shoulders #6 in 2020; #5 in 2019. The State rankings draw from all 50 states, plus the District of Columbia, with the number of ranking spots distributed in proportion to state population and wealth. Rankings are based on data provided by individual advisors and their firms. Advisor data is confirmed via regulatory databases, crosschecks with securities firms and conversations with individual advisors. The formula Barron’s uses to rank advisors is proprietary and has three major components: assets managed, revenue produced and quality of practice. Investment returns are not a component of the rankings because an advisor’s returns are dictated largely by the risk tolerance of clients. The quality-of-practice component includes an evaluation of each advisor’s regulatory record. The award is not indicative of future performance and there is no guarantee of future investment success. For additional information, visit

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