Think ETFs are Just for the Masses? Think Again 

October 4, 2025

Read time: 4 minutes

For years, exchange-traded funds (ETFs) were seen as simple, low-cost building blocks—efficient for broad exposure but lacking the sophistication sought by high-net-worth investors. Today, that perception is outdated. ETFs have evolved into powerful, flexible instruments that can complement advanced strategies, bringing efficiency, access and customization to even the most complex portfolios. 

Anatomy of an ETF

At their core, ETFs are investment funds that hold baskets of stocks, bonds or other assets. Like mutual funds, they deliver diversification in a single share. But unlike mutual funds, ETFs trade on exchanges throughout the day, offering real-time pricing and enhanced liquidity.

Another distinguishing feature: ETFs often carry lower costs than other vehicles, and their structure can help investors avoid unwanted tax consequences. This efficiency makes them attractive not only as portfolio building blocks but also as tools for preserving wealth across generations.

Why They Matter for High-Net-Worth Investors

For affluent investors, ETFs are no longer just about convenience. They play a role in advancing three key priorities:

  • Wealth preservation: The structural tax efficiency of ETFs may, in certain circumstances help reduce capital gains distributions in taxable accounts, which may allow for more wealth to compound over time.
  • Global access: International and region-specific ETFs provide a direct, cost-effective way to tap into opportunities worldwide, from developed markets to emerging economies.
  • Precision and control: With thematic and sector-specific ETFs, investors may choose to allocate strategically to trends such as artificial intelligence, sustainability or demographic shifts, without overhauling an entire portfolio.

In short, ETFs bring flexibility to the table—the ability to quickly adjust portfolio exposure, seize potential opportunities and manage risk in ways that support long-term wealth goals.

The Growing Sophistication of ETFs

The ETF landscape has changed significantly since the products’ U.S. debut in the 1990s, when they did no more than mirror major market indexes. Investors can now choose from:

  • Socially responsible ETFs that emphasize environmental, social and governance factors.
  • Multi-factor ETFs that target stocks with specific attributes such as value, size or low volatility.
  • Actively managed ETFs led by professional managers seeking to outperform benchmarks.

This growing diversity transforms ETFs from basic index trackers into versatile components of a portfolio, which in some cases may complement other high-net-worth investment options, depending on an investor specific circumstances.

ETFs in the Broader Portfolio

Many high-net-worth portfolios now routinely use ETFs to complement Separately Managed Accounts (SMAs) and alternative investments. ETFs add liquidity along with generally lower-costs and the potential for tax-efficient diversification. SMAs often bring a higher level of customization, while alternatives seek to deliver returns that behave differently from traditional asset classes—potentially helping to diversify risk. Together, these tools may help investors pursue balance, as they seek to preserve wealth, capture potential growth opportunities and manage risks and portfolio complexity.

Integrating ETFs with Purpose

Far from the plain‑vanilla index trackers they once were, ETFs have become investing instruments that are used by even the wealthiest investors. They offer efficiency, access and flexibility—qualities that may help enhance, rather than dilute,  a well-designed wealth strategy.

Your Mariner advisor can help you explore how ETFs might fit within your broader investment plan, helping to ensure your portfolio reflects not only your financial goals but also your unique vision for the future.

This material is provided for informational and educational purposes only. It does not consider any individual or personal financial, legal, or tax circumstances. As such, the information contained herein is not intended and should not be construed as individualized advice or recommendation of any kind. Where specific advice is necessary or appropriate, individuals should contact their professional tax, legal, and investment advisors or other professionals regarding their circumstances and needs. 

ETFs may not be suitable for all investors and their tax efficiency or diversification benefits may vary depending on the investor’s situation. Thematic, sector-specific, and international ETFs may involve additional risks, such as concentration, currency, geopolitical, or market risks.

Any opinions expressed herein are subject to change without notice. The information is deemed reliable, but we do not guarantee accuracy, timeliness, or completeness. It is provided “as is” without any express or implied warranties. 

There is no assurance that any investment, plan, or strategy will be successful. Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results, and nothing herein should be interpreted as an indication of future performance. 

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