Apr. 1, 2019 Whitepaper

College Planning: Helping Parents Through the Rollercoaster of a Child’s Senior Year


As the school year nears completion, a newly minted set of nervous parents emerges: The parents of high school juniors. The year will end, summer will come and go, and before they know it they will send their seniors off for their final hurrah in the local school system. While exhilarating for students, for many parents the senior year represents an emotional and financial reckoning. Financial questions pop up such as, “How much will college cost?” “How should we pay for college?” and “How much aid (if any) will we receive?” Procedural questions arise as well, including, “When are applications due?” and “How do I fill out the FAFSA and what is the deadline?”

Emotions run high during this time. Parents of seniors are considering life without their “baby” in the house on a daily basis. The stress of getting through the senior year is a rollercoaster ride of emotions for any parent, and represents a time when sound advice and guidance is most critical. Here are some tips for parents to prepare for the college planning process.

Beware the College Planning Advisor

Concerned parents often seek out a college planning advisor to help navigate the college admissions and financial aid process. These advisors come in many shapes and sizes, provide different levels of advice and services, and have been growing in number over the last several years.

If you are interested in working with this type of advisor, pay close attention to the following do’s and don’ts:


  • Seek out an individual who charges for services and not product sales (more below on this) and is forthcoming with how he or she compensated.
  • Work with a professional who provides guidance from the beginning of the process until you arrive for freshman orientation in the fall. That means assistance with college selection, admissions, financial aid, etc.
  • Talk to friends, family members, your financial advisor and/or CPA for a reputable referral.
  • Check out a college night at your local high school and take copious notes.
  • Understand which income and account registrations count.


  • Work with anyone trying to sell you ANYTHING.
  • Work with anyone guaranteeing anything, especially financial aid eligibility.
  • Sign up for any college planning services at a “college night” without sleeping on it and making sure all your questions are answered.
  • Move money or attempt to “hide” money for FAFSA purposes without understanding all financial implications.

Over the last few years, there has been an uptick in predatory college planning. The general premise is a school sets up a college planning night where a college planning advisor gives a presentation. This presentation typically promises assistance with securing financial aid, help with the FAFSA and much more.

Often, these advisors are nothing more than life insurance and annuity salespeople. Because life insurance lowers “assets” included in the expected family contribution on the FAFSA, stashing money in a life insurance policy is an easy sell to vulnerable parents. The end result is parents end up with less liquidity to pay for college, and an expensive whole life insurance policy that may actually cost more than any financial aid received and ZERO assurances that they will receive financial assistance. These salespeople should not be engaged during the college planning process if they can be avoided.

Create Your Senior Year Game Plan

Whether you seek assistance or not, go into your child’s senior year with a rock solid game plan. First, have a sense of whether or not your child plans to apply for a school via an early decision application. While early fall is the time to solidify the list of schools and get started on all applications, making an early decision moves up the process, as applications are typically due in early November. Have all test scores, essays, applications, letters of recommendation and transcripts ready for submission for your child’s early decision school in late summer/early fall.

Fortunately, many schools use a common application, which has streamlined the college application process. By confirming in advance whether or not your targeted schools use the common application, you can save time and effort when submitting applications.

Start a spreadsheet with all applicable deadlines for the colleges where your child plans to apply. In addition to the early decision/early action deadline, the timeline should include each school’s traditional application deadline (unless it has a rolling admission period), the school’s deadline for submitting the FAFSA, and any other miscellaneous deadlines and/or important information the school has made you aware of. (For instance, if your child is targeting a specific “school” within the college, e.g., nursing or engineering, was that specified in your application?)

Finally, make sure your children are doing their part. Remind them to keep those grades up! Make sure they are proactively asking for letters of recommendation and squeezing in last minute extracurriculars. Have them take responsibility for applying to as many scholarships as possible. Also, if another shot at the SAT or ACT is in the cards, make sure they start preparing well in advance.

The CSS Profile: FAFSA’s Private College Cousin

Everyone knows about the FAFSA, right? Don’t forget about FAFSA’s cousin, the CSS Profile. Nearly 300 private colleges currently require this profile, and for good reason. While FAFSA determines any financial aid from Uncle Sam, the CSS Profile determines whether or not a student is eligible for need-based or merit-based financial aid directly from the college. Each college awards aid for various reasons, and the CSS Profile helps colleges decide your aid package. Deadlines are usually November 1 for early decision and February 1 for regular deadline applicants.

Don’t Put Off Filing Your Tax Return

Recently, the FAFSA has connected with the IRS to help tax payers filing the FAFSA retrieve their tax information automatically. This IRS Retrieval Tool is great from a convenience standpoint, but can only happen AFTER the parent has filed his or her Federal Tax Return. Most colleges will not award financial aid until the FAFSA is filed, as a result it is critical to have your taxes filed as soon as possible.

Understandably, parents are at the mercy of their tax forms arriving, but staying organized and getting the return filed quickly (and of course accurately) will help speed up the financial aid award process for those eligible. The FAFSA will allow you to input and submit information without using the data retrieval tool if you have all the information you need; however, you may have to go back and update the FAFSA using the Data Retrieval Tool later, once your tax return is officially filed.

Finally, even if you think you will not receive financial aid, file the FAFSA anyway. Most colleges require the FAFSA (and CSS Profile) for merit-based grants or scholarship awards. There’s no downside to filing, and the upside could be well worth it. Colleges typically set their own FAFSA deadline by March 1st. Also, as an aside, make sure you list your colleges in order of preference on the FAFSA. They will notice and it does make a difference.

The homestretch in the college planning process should be a time of excitement for students and parents alike. Implementing the tips noted here can help make this a less stressful process. If you decide to work with an advisor, look for one who has your best interests at heart, not their own. Create your game plan with a deadline-tracking mechanism that works for you. Stay ahead of the game and get your deadline items done as far in advance as possible.

Take a step back, take a deep breath and enjoy this time. Don’t let the ups and downs of the college planning rollercoaster ruin the fun of the ride.





This document is for informational use only. Nothing in this publication is intended to constitute legal, tax, or investment advice. There is no guarantee that any claims made will come to pass. The information contained herein has been obtained from sources believed to be reliable, but Mariner Wealth Advisors does not warrant the accuracy of the information. Consult a financial, tax or legal professional for specific information related to your own situation.

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